BCD Meetings & Events acquires UK events agency Zibrant to strengthen European market
UTRECHT, Netherlands – BCD Meetings & Events (BCD M&E) acquired Zibrant, an award-winning events agency delivering national and international events in the UK, to strengthen and diversify its events business in the European market.
“This is the latest in a line of smart, strategic acquisitions for us to grow our global presence and service offering,” said Scott Graf, BCD M&E Global President. “Zibrant brings size, scale and expertise to our UK presence allowing us to better compete in a strong Events market.”
BCD M&E will welcome 130 experts who have an established market presence in the UK including respected leaders and industry professionals to add significant talent to its growing EMEA (European, Middle East & Africa) team. Additionally, BCD M&E can offer customers additional and expanded capabilities within its Events offering including creative communications, full-scale production services and expert venue sourcing/finding services.
“Zibrant has a strong brand, reputation and service values which align perfectly with BCD Meetings & Events,” said Marc Lammens, BCD M&E Managing Director, EMEA. “With our combined expertise and services, we realized our organizations are better together than apart—as an employer, service provider and partner.”
As one of the UK most recognized meetings and event management agencies, Zibrant has been a leader in developing the UK’s meetings and events industry from managing strategic global programs, bespoke venue solutions and producing major live events with memorable communications platforms. Zibrant is focused on evolving its expertise and technologies to offer its customers solutions that are current with industry trends.
“Improving and growing our existing services has always been our core strategy so we are delighted to introduce BCD M&E’s global reach and additional suite of services to our customers,” said Nigel Cooper, owner and CEO of Zibrant. “The access to BCD M&E’s presence in more than 40 countries gives us the ability to meet our customers’ needs of global meetings management.”